Born and Raised in Mercer Island, Jennie Cameron King has worked for major retailers including the Bon Marche, Nordstrom and Ann Taylor. After a chance encounter with a Financial Advisor with Merrill Lynch, Jennie went on to become the Regional Vice President and Client Relationship Manager for the Northwest Region of the Firm.  After spending the next 18 years traveling across the country in a variety of roles, she retired from Financial Services in late 2011 to focus on working with local charities. She held active roles with Check Your Boobies / Can Can (now part of the Rivkin Center), Starlight Children’s Foundation and Lakeridge Elementary PTA within the Mercer Island School District.  

In 2015, Jennie was brought back to the fashion industry when she became an Independent Sales Consultant for women’s RTW collections Carlisle.   Shortly after, her love of the industry took over and she added a luxe jewelry line to her mix, ASH + AMES, which empowers women and gives back both locally and internationally.  In February of 2018, Jennie left Carlisle for Worth New York, a line known not only for their exceptional fabrics and styles, but day to day wearability. 

Jennie no longer limits herself to any one line or brand in order to better serve a broader and more diverse range of clients. Personal styling, editing and dressing women has always been an innate ability of Jennie’s and therefore become the main focus and highlight of her business. “Its my passion and its how I love to spend my time: connecting with women, helping them to feel good about themselves and showing them how to look and feel their best.  Fashion doesn’t have to be expensive,  fancy or out of reach for anyone.  It starts with figuring out what you feel good in and building from there.”